About

When you read an academic or medical study, the results apply broad principles to broad populations.  Using the broad science of averages and directly applying it to individuals rarely lines up the way it's intended.  Jackal Strength uses modern scientific data to create custom products that provide premium results for individuals.

Our mission is to help you become a better version of yourself.  You are the hero of your story, we're simply there to provide the tools for you to win your battles. 

As they say: life doesn't get easier, we just get stronger.

​And no one ever regretted getting stronger.

Our team

Jake Larsen
Founder and Head Coach

Jake graduated with a Bachelors in Exercise and Wellness, is an NASM certified personal trainer, competes locally in bodybuilding and powerlifting, and generally just enjoys all-things fitness related.  He began coaching in 2019, working primarily one-on-one at local gyms, before transitioning to the online space.  He also writes for the world-renowned training company Pre-Script.

He specializes in building strength, increasing muscle, and creating sustainable lifestyle habits.

Outside of the gym, Jake enjoys travel, trying new foods, metalworking, and spending time with family.

​You can find him on Instagram @strongjackal